Mobile App Development and App Promotion: Best Practices

The growing popularity of mobile apps has encouraged many companies to develop and launch new apps to target different mobile devices. Major app stores have also relaxed their restrictions which make it easier for developers to submit their apps. But each developer has to frequently explore innovative ways to make his app widely popular and a top-seller. A developer can easily enhance his mobile app development and promotion skills by gathering tips from both online and offline sources. However, he also needs to concentrate certain mobile app best practices to keep the users engaged and captivated.

Best Practices for Developing and Promoting Mobile Apps

Identify and Avoid Common Mistakes: While planning a mobile app development project, your team must understand what you want it to do, and why the users need it. Once you chart out a detailed plan of action, it will be easier for your team to develop a powerful app within the predetermined timeframe. However, your plan must consider some common pitfalls associated with mobile app development. You must identify the common mistakes, and take adequate measures to ensure that these are not affecting your mobile app negatively.

Handle Several TCP Connections at a Time: Unlike computers, the mobile app users have to face bandwidth constraints. So the performance of the mobile apps is affected negatively, when the user opens multiple TCP connections. When you build connections by simultaneously handling a number of TCP connections, it will improve the app’s response time. Also, the combined connections will impress the user by saving energy.

Avail the Wi-Fi Advantages: Each mobile device user has options to choose from a variety of internet connectivity options. Along with 3G, 4G or similar networks, a user can also access internet on his mobile devices through wireless networks like Wi-Fi. In comparison to other networks, Wi-Fi is much more efficient and faster. So you must offload to Wi-Fi to enhance the popularity of your mobile app by providing improved user experience.

Use Caching Features: The popularity of a mobile app also depends on the way it handle the caching features. When a user download the same data and file repeatedly, it will drain the mobile device battery, while increasing his data charges. So your app must be designed with features to cache the files or data downloaded by the user. The caching feature will boost the user experience by not requiring the users to download the same information over and over.

Handling Mobile Screen Rotation: Most apps, nowadays, allows users to rotate their mobile screens to have an enhanced view. But mobile devices often ping the servers whenever the user rotates the screen. The device even pings server even when there is no change in the content being viewed by the user. While developing the app you must concentrate on tracking the orientation change, and avoid sending the information individually.

Avoid Using Additional Hardware Features: The use of additional hardware feature of a mobile device often decreases it battery life. For instance, if your mobile app accesses Bluetooth or GPS, it will have a negative impact on the battery life of the device. So you must concentrate on the features of you app to ensure that it is not activating any additional peripheral that can reduce the battery life of the mobile device.

Track Organic Users: Each mobile app also needs to be promoted through a comprehensive strategy by targeting various types of users. However, you must track, monitor and evaluate the activities of organic visitors on constant basis. As these users are downloading you app without being influenced by ads, they can be easily converted into loyal users. Along of the ad-driven traffic, the popularity of your mobile app also depends hugely on these organic users.

Work with Several Traffic Sources: When you launch a new mobile app, it becomes difficult to identify the most relevant traffic sources. So you must work with several traffic sources in the initial states of launching the app. However, it is important to evaluate the effectiveness of each traffic source in driving organic users. After tracking the ad campaign results, you will be able to decide the most effective channels to attract more users and make you mobile app popular.

We provide mobile app development services. If you would like to discuss with an expert mobile app developers from our team, please get in touch with us at Mindfire Solutions.