Which Way has the iOS vs. Android Fight Swung and Why?

The popularity and market share of mobile operating systems changes at frequent intervals. Also, the global market share and country-specific market share of a particular mobile platform varies. So the Apple’s iOS vs. Google’s Android war can be analyzed based on a number of parameters. With new mobile devices and operating systems capturing attention of users, both Apple and Google will explore ways to beat competition. At present, in terms of global market share, Android beats iOS. But iOS is hugely popular among mobile application and game developers due to generating higher ROI. That is why; one must understand some key factors that will affect the iOS and Android rivalry.

4 Important Criterions to Evaluate iOS vs. Android Rivalry

1) Market Share

In terms of global market share, Android beats all other mobile platforms including iOS. Many analysts feel that its overwhelming market share will help Android in becoming dominant app platform. These experts back their arguments by citing the example of Microsoft Windows. The dominant market share of Windows encourages many software developers to focus on PC rather than Mac. However, most developers still build mobile apps by targeting iOS to get higher returns. Despite Android’s overwhelming market share, mobile app developers still consider iOS to be more profitable. A number of reports have also highlighted how the iOS devices are more effective in keeping the users engaged.

2) Profitability for Mobile Application Developers

As noted earlier, most mobile app developers keep favoring iOS, despite the rapidly growing popularity of Android. The huge market share of Android will contribute towards making the app reach a huge audience. But most Android users hesitate to pay for the apps. On the other hand, the Apple App Store has a much higher number of paid apps in comparison to Google Play. A number of reports have also highlighted how the ecommerce sites and apps are used by a much higher number of iOS device users. The preference of mobile application developers will also impact the iOS vs. Android war.

3) Availability of Hugely Popular Mobile Apps and Games

Nowadays, many users choose mobile platforms based on their favorite apps and games. The younger users opt for a mobile platform that allows them to access some of the hugely popular mobile games. As many reports have highlighted, users still have to wait for some more time to access some of the hugely popular mobile games on Android. Apple, Google and Amazon compete with each other fiercely to launch exclusive games. But the mobile game developers often ignore Android to overcome fragmentation issues. So Android must attract both mobile app and game developers to attract the attention of more users.

4) Willingness to Take Risk

The emergence of new mobile platforms has made it essential for Google and Apple to take more risk. During the Steve Jobs era, Apple was known for its ability to innovate and take new risks. But the company has not announced any breakthrough and revolutionary product like iPhone, iPad and iPod since the untimely demise of Jobs. On the other hand, Google has already announced several innovative products like Glass, Tango, and Ara during the recent months. These breakthrough products clearly indicate the willingness of Google to take more risks. However, both Google and Apple frequently purchase new companies to revitalize their product lineup. Apple must take more risks and explore innovative ways to sustain its dramatic run.

Both Apple and Google will try to beat competition by updating their respective mobile operating systems more frequently. In addition to increasing the popularity and market share of its mobile platform, each company will further try to capture attention of users by delivering richer and distinct user experience. You can get in touch with a iphone app development company who can help you develop apps that are stable, scalable and secure.

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