Tips for developers to market their Android Apps

"So, you are ready with your new and innovative idea i.e. already deployed within your Android app? It's now time for installation of your app. But alas, there has not been a single download till now! So, you are thinking of marketing your app to reach out to more number of audiences. How can it be possible? Do you have any prior experience? If yes implement them else just follow some of the top marketing strategies of ours for the success of yours!"

Create a concrete strategy: Strategy makes anything near perfect if not quite perfect. So, first of all you should sit down and have some good volume of thoughts in your mind to promote your beloved app. Hold a pen and a paper, start preparing your strategy; you are not liking it? Modify it, re-modify it and iterate the process until you think it will help you out. Still have confusion in your mind about the certainty for the success of your app? No more worries, we are going to give you some tight schedule that will definitely help you in promoting your business idea smoothly yet efficiently. Let's check them out!

SEO for your app description: You have started your Android mobile app development with an innovative idea in mind; so is your target audience aware of the same? Probably not yet! Then, what are you waiting for? Be louder, be clear and be specific. Make a blog on your Android app. Put your background idea over the web page and refine the language so that, it can be well related with the users or your audience. Create posts on different functionalities of your app. In fact, you should create concrete description for each and every feature of your Android app so that users can understand their benefits. You should describe how your app will benefit the users than what other similar apps can never. And most importantly make your description Search Engine friendly. Try to put your post links in different social media platforms like Facebook, twitter, Google Plus etc. so that you will get good rank in Google search engine and it will help your app in long run.

Make your app free: You are not Facebook neither any giant. So, no one will pay for your app until they feel that your app is truly helpful for them. So, initially you have to make it free. Later on, if users love it; you can make it premium. But, don't be too aggressive; remember there are more than millions of apps already in Android store and users may easily jump to other substitutes if they found your app not worth their hard earned bucks!

Social media marketing can help you a lot: So, are you creating a Facebook page for app? Or a twitter follower page and of course G+ page? If not, create them now. Social media marketing is the best ever online marketing strategy and you should take the advantages of the same. In your page put different features of your app, put some nice visuals of your app, put some video tutorials or advt of your app etc. In this process, you will get enough scope to build a strong social media presence in the industry. There, you can take the benefits of other social media pages that are closely related to your app or in general from Android related pages. You should put your app links in other's pages having good numbers of followers in Facebook or twitter or even Google Plus. There are many Android related pages having millions or even billions of followers; you can take the benefits of those pages to generate audience for your Android app.

Take user's review from every possible source or platform: Once you have started your social media pages and all. Now, it’s time to take reviews from your audience. Encourage your followers to give their valuable feedbacks that will help you in improving your app quality in future or subsequent versions. Reviews or comments from the users or followers from Facebook or G+ etc should be immediately answered or reviewed by you so that you can prepare your future assessments for your Android app.

Be attentive for any bug or issue in your app: When you are asking for feedbacks and reviews, make sure you are reading them attentively. Now, it's time to take immediate action by fixing bugs that are reported by your users or audience. Immediate fixing will definitely help your app to create a good reputation in the App Store. You should release new releases from time to time that will build confidence over your app among the users and they can trust you. On the contrary, you are definitely going to get a stronger user base for your app.

If you can spend some, take help of paid reviews: It is also extremely helpful in many cases, if you are unable to promote your app properly and promptly in free sources like Facebook, twitter and g+ etc. There are many good paid advertisement agencies that can help you lot. You can pay them few bucks to get reviewed by their expert team; well, you can also get some biased reviews for your app if you can pay little more premium. But this is not a very good idea at all; because they can give you good rating in their reputed website but at the end of day, it's the user who will rate you over Play Store. Instead of paying them more, pay some more effort through your Android app developer to make it better.

Take help of play store advt: Yes, just like Google AdSense, Play store ad is yet another efficient way to promote your app. It will help your app to be visible on the top of the list even though your app is not that much popular. This will give you lightening fast popularity in the industry subject to your app is really good one.

You can also take help of paid installation, but this is the last step: This is the last thing you can do; but we strongly suggest you avoid this. This is only for those desperate business professionals who want to make their app reach everyone in no time without thinking of its future. Why future? Remember, in this process you will definitely get many downloads in no time, but be ready to cope with the negative reviews, ratings and comments over Play Store if your app is really not that much great.

Nothing can save you unless your app is really of good quality! After all quality is only substance that can keep alive your Android app and nothing else. So, if you are thinking of long term business and success then think of best in industry quality else all your effort will go in vague in no time!

By the way, if you are thinking of developing an android app that would help your core business, allow me to suggest the name of this offshore software development company Mindfire Solutions that has made some great android apps for its clients. You could a look at some of their android app development projects and decide on the course of action. If you decide to go ahead with them, you can drop in an email to sales at Mindfire Solutions dot com.